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TM, SM or ®? The use of these indicators next to a trademark is not a requirement. However, it is a convenient way of informing others that a given sign is considered a trademark, thus warning possible infringers and counterfeiters. The ® can only be used once the mark has issued to registration, whereas TM…

Trademarks distinguish goods produced by a specific enterprise.  Service marks distinguish services provided by a specific enterprise.

What is a trademark? A trademark is a sign capable of distinguishing the goods and services produced or provided by one enterprise from those of another enterprise.  Any distinctive words, taglines or slogans, letters, numerals, drawings, pictures, shapes or combinations thereof used to distinguish goods and services may be considered a trademark. What are trademarks…

Naming a business, designing a logo, writing a company slogan; there are many elements involved in building a company brand, and many of these elements can and should be trademarked.  However, before you consider choosing or registering for trademarks, let’s discuss some myths surrounding trademarks and what any business owner needs to know to avoid…

Selecting or creating an appropriate trademark is a critical step in the marketing strategy of a business. Five-point checklist for selecting a trademark Not acceptable for trademark protection Trademarks can be categorized on the following spectrum of strength or distinctiveness [high to low …]: It is important to avoid imitating existing trademarks.  A slightly altered…

Trademark registration offers advantages, such as:   Who can register a trademark? In general, any individual, organization, or governmental or business entity, including non-profit organizations, using (or proposing to use) a trademark to identify its goods or services is entitled to register a trademark. How can I file an application? Trademark applications can be filed nationally…

What is a trademark?  A trademark distinguishes the goods or services produced or provided by one enterprise from those of other enterprises.  Any distinctive words, letters, numerals, drawings, pictures, shapes, colors logotypes, labels or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans are also considered trademarks…

Trademark rights are considered to be distinct in the country in which they are obtained. Each jurisdiction is entitled to recognize and protect trademark rights in a manner that fulfills its policy goals. Although the term ‘international trademark rights’ refers to a set of trademark rights across a number of jurisdictions, the existence and enforceability…

In the old days, the Power of the Press was a luxury reserved for the elite. Today, anyone with a desktop computer and an internet connection can become an electronic publisher.  Before the Internet, editors and publishers not only had to know the nuts and bolts of literary production, but they had to be aware…