TYPES OF TRADEMARKS

• Word Mark:  Letters and words in the mark are depicted in Latin characters; all numbers in the mark are depicted in Roman or Arabic numerals. The mark includes only common punctuation and does not include a design element. The letters and/or numbers are not stylized.

Trademarks distinguish goods produced by a specific enterprise.  Service marks distinguish services provided by a specific enterprise.

• Design Mark (stylized wording and/or design elements):  JPG format is required for mark images. 

• Composite Mark:  Mark consisting of wording and design elements.

• Color Mark:  Color marks are visual and should be depicted in color drawings accompanied by (1) a color claim naming the color(s) that is/are a feature of the mark and (2) a separate statement describing where the color(s) appear(s) and how it/they is/are used in the mark. 

• Shape (Three-Dimensional) Mark (the configuration, shape, or design of a product or product packaging):  Applicant must include a description of the mark indicating that the mark is three-dimensional and a drawing that presents a single rendition of the mark in three dimensions.

• Sound Mark:  Applicant must submit an audio file in electronic format and must provide a detailed description of the sound including any words or lyrics.

• Scent or Flavor Mark:  Applicant must submit a detailed written description of the scent or flavor, and a specimen that contains the scent or flavor that matches the required description of the scent or flavor.

• Touch Mark:  Tactile or texture trademarks are uncommon but registrable.

• Motion Mark:  If the mark includes motion (i.e., a repetitive motion of short duration) as a feature, the applicant may submit a drawing that depicts either a single point in the movement or up to five freeze frames showing various points in the movement, whichever better conveys the commercial impression of the mark. A specimen must be submitted in the required format with a detailed description of the motion.

• Collective Membership Mark:  The mark must be used by the members of a cooperative, an association, or any other collective group or organization. The application must include a description of the nature of the membership organization such as by type, purpose, or area of activity of the members.

• Certification Mark:  Any word, name, symbol, and/or device used by a person other than its owner to certify regional or other origin, material, mode of manufacture, quality, accuracy, or other characteristics of the goods or services or that the work or labor on the goods or services was performed by members of a union or other organization.

• Famous Mark: Marks considered to be well-known generally benefit from stronger protection and are legally protectable in all classifications.